His approach is structured, pragmatic and client driven.
Clients are filmed and recorded to improve their English pronunciation and intonation as well as improve body language. Stress management techniques are also taught and practised.
Presentation slides are carefully checked to ensure there are no errors in the grammar or choice of vocabulary that might give a poor impression of the quality of the organisation.
There is also an emphasis on minimising potential intercultural misunderstandings that would cause a negative effect on the target audience.